Radio))) ILOVEIT

Music Scheduling & Tight Playlists: How To Leverage ‘Less = More’

Thomas Giger — Fri, 14 Feb 2020 23:00:08 +0000

Premium | Playing less songs allows playing bigger hits, but how to use your focused library of best-testing titles even more effectively?

The post Music Scheduling & Tight Playlists: How To Leverage ‘Less = More’ first appeared on Radio))) ILOVEIT.

Music Scheduling & Commercial Breaks (Beyond Bow Tie & Hourglass)

Thomas Giger — Wed, 15 Jan 2020 05:00:10 +0000

Premium | Whether your ratings are based on meters or recall, you can use music scheduling and radio programming strategies to maintain audience levels around your stop sets.

The post Music Scheduling & Commercial Breaks (Beyond Bow Tie & Hourglass) first appeared on Radio))) ILOVEIT.

How To Make Your Station (Jingle Bell) Rock This Wonderful Christmastime!

Thomas Giger — Sun, 15 Dec 2019 05:00:00 +0000

Premium | There are many Christmas songs, sometimes in many different versions. Which ones truly fit your ratings tactic and brand strategy?

The post How To Make Your Station (Jingle Bell) Rock This Wonderful Christmastime! first appeared on Radio))) ILOVEIT.

Make Your Gold Format Shine, And Your Station Ratings Pop! (2)

Thomas Giger — Fri, 15 Nov 2019 05:00:46 +0000

Premium | You can program Classic Hits (or similar music formats) using classic category setups based on music library decades — or do this, and distinguish yourself.

The post Make Your Gold Format Shine, And Your Station Ratings Pop! (2) first appeared on Radio))) ILOVEIT.

Make Your Gold Format Shine, And Your Station Ratings Pop! (1)

Thomas Giger — Tue, 15 Oct 2019 04:00:34 +0000

Premium | Spinning lots of Gold? This music scheduling approach for your Classic Hits station (or similar music format) could increase your success.

The post Make Your Gold Format Shine, And Your Station Ratings Pop! (1) first appeared on Radio))) ILOVEIT.

10 Ways To Choose, Program & Image New Music

Thomas Giger — Sun, 15 Sep 2019 04:00:27 +0000

Premium | How to prevent listener tune-out when you're playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.

The post 10 Ways To Choose, Program & Image New Music first appeared on Radio))) ILOVEIT.

Format X-Ray 2c: AC Music Scheduling Analysis

Thomas Giger — Thu, 15 Aug 2019 04:00:21 +0000

Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).

The post Format X-Ray 2c: AC Music Scheduling Analysis first appeared on Radio))) ILOVEIT.

Format X-Ray 2b: AC Music Scheduling Analysis

Thomas Giger — Mon, 15 Jul 2019 04:00:33 +0000

Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.

The post Format X-Ray 2b: AC Music Scheduling Analysis first appeared on Radio))) ILOVEIT.

5 Music Scheduling Concepts 4 Radio Brand Positioning

Thomas Giger — Sat, 15 Jun 2019 04:00:39 +0000

Premium | Does your music format reflect your brand USP, and position your station against your competition? Music scheduling fundaments for station image building.

The post 5 Music Scheduling Concepts 4 Radio Brand Positioning first appeared on Radio))) ILOVEIT.

Does your music format pass the 10-minute test?

Thomas Giger — Wed, 15 May 2019 12:44:40 +0000

Premium | As radio audiences listen in fragments, we as programmers rethink our strategy as the classic '20-minute rule' may need an update.

The post Does your music format pass the 10-minute test? first appeared on Radio))) ILOVEIT.